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JUNICHI OTAKE IS A DESIGN AND CREATIVE DIRECTOR BASED IN PORTLAND, OR. HE’S CURRENTLY THE GLOBAL DESIGN DIRECTOR OF DIGITAL DESIGN AT NIKE.

2020 — NOW

NIKE / Global Design Director
(Digital Design)

I'm currently leading the world-class digital design team for horizontal initiatives in the digital eco-system, Nike App and Nike.com. Primarily focused on member home, content, strategy, and personalization initiative to develop the future vision of digital experience.

Selected Work

New Nike App updates with the personalization features and contextual brand stories to bring a tailored experience for the Nike members.

2019 — 2020

NIKE / Global Design Director
(Service & Exprience Design)

Senior creative leader for Nike Global Retail, developing the initial concept from research, strategy, design to prototype. Manages and partners large function teams internally as well as networking of global agencies to support and execute the future vision of Nike stores.

Selected Works

The initial concept of Nike Live Store brings sport to the local community, personal service, and convenience for members using data science.

New concept store Nike Rise, first of its kind store driven by Sport Pulse - real time data from city offers the most personalized shopping experience.

2018 — 2019

NIKE / Global Design Director
(Retail Innovation)

Analytical developing of strategic design concepts based on consumer insight and market research. Manages visual identity and brand voice, communicated through digital & physical experiences. With focus on; store services, consumer journey, UX, apps, O2O, environment design, industrial design and prototyping.

Selected Work

Nike Fit, a new service innovation with digital technology that determin the best fit for Nike shoes with computer vision, data science, machine learning, AI, and recommendation algorithm.

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ARCHIVES

2014 — 2018

Huge Inc. / Design Director
(Studio)

Oversees creative team at Huge Studio, primarily focused on content creation, interactive experience in both physical and digital. Heavily involved in the operation, budget, time scoping, new hire, and disciplines. From early strategy and planning through to concept and execution of new business, product launches, motion trailers, UX, and retail design.

2012 — 2014

AKQA Inc. / Sr Art Director
(Creative)

2010 — 2012

SapientNitro / Art Director
(Creative)

2006 — 2010

OneMethod / Sr Designer
(Creative)

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AWARDS

World Retail Awards
IAC Web Marketing Association
W3 Award Gold
Applied Arts, Interactive
Summit Creative Award Gold
W3 Awards Gold
W3 Awards Silver
W3 Awards Silver
W3 Awards Silver
W3 Awards Silver
W3 Awards Silver
W3 Awards Silver
Webby Awards
ADCC Merit Award Interactive
Webby Awards Sports
Applied Arts
Applied Arts
Digital Marketing Award
Mobius
Summit Creative Award

PATENTS

Design inventor of Nike Fit - Biometric sensors

©

WRK

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PLY

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EMAIL HIM

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LINKEDIN

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INSTAGRAM

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