006Nike FIT

Nike Fit represents the next gen of shoe sizing technology with AI, machine learning and recommendation algorithm. with a Simple scan of the foot with the Nike app, it measures the width down to the millimeter. 

This innovative technology accounts for variations in fit, such as how the Air Jordan shoe fits differently than other sneakers. With Nike Fit, customers can confidently purchase shoes that fit perfectly every time. Nike Fit is available globally at all Nike stores.

My Role:

Creative Direction
Experience Strategy
Industrial Design

Inventor of Nike Fit - Biometric Mat 
D/704,634 · Issued Jan 4, 2022