004Nike RISE

The new concept store, the most personalized shopping experience with real time data from local member sport activities, weather data and events from the city. The ‘Nike App at Retail’ mode on the Nike App offers seamless online-to-offline services that bring confidence in finding the right products and connection to sport. The Nike Rise store is now rolling out globally.

My Role:

Concept Development
Creative Direction
E2E Journey
O2O Journey