Revolutionizing the fitting room experience and redefining the benchmarks for obtaining the perfect fit with a bold new approach to customer engagement. By providing in-store activations that empower customers to choose products based on their emotions, perceptions, and personal preferences, the brand is embracing a more holistic approach to shopping.

The new idea takes into account both internal feelings and external factors, ensuring that customers find products that truly resonate with their individual needs and desires. This groundbreaking innovation transforms the traditional shopping journey into a more immersive and personalized experience for achieving the ultimate fit and convenience for every customer who steps into a Nike store.

My Role:

Service Design
Experience Strategy
O2O Journey