002Nike App/Dotcom

The latest enhancements to the Nike personalization features and the introduction of contextual brand narratives aim to provide an exceptionally tailored experience for all Nike members.

By taking advantage of these customizations, users will enjoy a more individualized journey with the brand, as the platform adapts to their specific needs, preferences, and lifestyle choices. Furthermore, these updates will enable Nike to weave engaging stories that intertwine with members' unique circumstances, interests, and aspirations, fostering a deeper connection between the brand and its devoted community.

My Role:

Creative Direction
Design Direction
Content Strategy
UXE2E Journies
Experience Vision

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