My Role:
Creative Direction
Design STRATEGY
E2E JOURNEY
DESIGN DIRECTOR
LeBron XX is launching a new product that puts consumers at the forefront. The launch emphasizes the importance of multi-generational stories and legacy, with the goal of building a shared future with the community. The focus of the launch is on the product's 20th anniversary innovation, which is enabled through a full-screen interactive basketball court for engaging product trial experience.