001Lebron XX

LeBron XX is launching a new product that puts consumers at the forefront. The launch emphasizes the importance of multi-generational stories and legacy, with the goal of building a shared future with the community. The focus of the launch is on the product's 20th anniversary innovation, which is enabled through a full-screen interactive basketball court for engaging product trial experience.

My Role:

Creative Direction
Design Strategy
E2E Journey Design