JOY FROM LABO®
DESIGN REDUCTIONIST
©JUNICHI OTAKE
voluvme 02










































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Drawing from the Japanese word for 'Laboratory', LABO is the practice of exploring advancement in envisioning future experiences through experimentation in contemporary design, art, and technology. LABO’s unique atmosphere celebrates bold decision-making and cultivates innovative time-critical projects.

.SPECIALITIES {  

    Driven by Curiously;
    Design Craft;
    Modern Strategy;
    Risk-Taking Experiment;
    AI DESIGN 
}
     


SIDE Project








We were     born    into the   digital   era,  where    our        collaboration     with   the brand    and human talent leverages craft  and technology   to explore new possibilities.




INPUT / Output
our Creativity emerges from the interplay between the seeds of ideas rooted in human experiences and their rich memories. THE‘INPUT’oF everyday experiences shape unique and ENGAGING ‘OUTPUT.’ Each collaboration fosters a synthesis of diverse perspectives and ideas, thus maximizing new potential.







LOCation/



Portland, oregon
united states
45° 30' 46.0584'' N
122° 40' 46.4340' W





Experience/Nike/
Global Design Director
Brand Experience Design
2022—2022
PDX, US

Nike/
Global Design Director
Brand Partner
2022—2022
PDX, US

Nike/
Global Design Director
Digital Design
2020—2022
PDX, US

Nike/
Global Design Director
Service & Experience
2019—2020 
PDX. US

Nike/
Global Design Director
Retail Innovation
2018—2019
PDX. US




















Learn more about 
junichi’s career


Selected work 2018-2022









SELECTED PROJECTS   THAT   SHOWCASE THE   SUCCESS OF          COLLABORATIVE         EFFORTS    AND    PARTNERSHIPS, HIGHLIGHTING      INNOVATIVE    OUTCOMES   THROUGH A MIX OF      DIVERSE CREATIVE      TALENTS.













001Lebron XX

LeBron XX is launching a new product that puts consumers at the forefront. The launch emphasizes the importance of multi-generational stories and legacy, with the goal of building a shared future with the community. The focus of the launch is on the product's 20th anniversary innovation, which is enabled through a full-screen interactive basketball court for engaging product trial experience.







My Role:


Creative Direction
Design Strategy
E2E Journey Design












002Nike App/Dotcom

The latest enhancements to the Nike personalization features and the introduction of contextual brand narratives aim to provide an exceptionally tailored experience for all Nike members.

By taking advantage of these customizations, users will enjoy a more individualized journey with the brand, as the platform adapts to their specific needs, preferences, and lifestyle choices. Furthermore, these updates will enable Nike to weave engaging stories that intertwine with members' unique circumstances, interests, and aspirations, fostering a deeper connection between the brand and its devoted community.


My Role:


Creative Direction
Design Direction
Content Strategy
UX
E2E Journies
P13N
Experience Vision
O2O


Download App








003Nike FUTURE FITNESS

Revolutionizing the fitting room experience and redefining the benchmarks for obtaining the perfect fit with a bold new approach to customer engagement. By providing in-store activations that empower customers to choose products based on their emotions, perceptions, and personal preferences, the brand is embracing a more holistic approach to shopping.

The new idea takes into account both internal feelings and external factors, ensuring that customers find products that truly resonate with their individual needs and desires. This groundbreaking innovation transforms the traditional shopping journey into a more immersive and personalized experience for achieving the ultimate fit and convenience for every customer who steps into a Nike store.


My Role:


Service Design
Experience Strategy
O2O Journey












004Nike RISE Concept

The new concept store, the most personalized shopping experience with real time data from local member sport activities, weather data and events from the city. The ‘Nike App at Retail’ mode on the Nike App offers seamless online-to-offline services that bring confidence in finding the right products and connection to sport. The Nike Rise store is now rolling out globally.




My Role:


Concept Development
Creative Direction
Strategy
E2E Journey
O2O Journey