JUNICHI OTAKE IS A CREATIVE DIRECTOR, 
SPECIALIZING IN STORYTELLING, INNOVATION, 
CONNECTING PEOPLE AND BRAND. driven BY 
USER CENTRIC DESIGN.

Formaly held roles at AKQA, HUGE, and 
was the Global Design Director for Retail 
Innovation, Digital Design, Brand Partner and 
Brand Experience at Nike.  

CONTACT: otake.junichi@gmail.com
Linkedin: @otake

WORK AVAILABLE UPON REQUEST.





01 NIKE APP / DOTCOM
The latest enhancements and vision to the Nike personalization features. the contextual brand narratives that help bring enablement to all Nike members through the power of community.

Download APP Here
276—08/22
DD—78362





02 NIKE FUTURE FITNESS  

Revolutionizing the fitting room experience that empower customers to choose products based on emotions, perceptions, and personal preferences, embracing holistic approach to retail shopping.


Read article here
764—10/21
SED—45456





03 lebron xx   

LeBron's 20th sneaker emphasizes generational legacy and community while prioritizing consumers. The store offers memorable engagement and experiences through an interactive digital basketball court.

037—02/22
BED—09873





04 NIKE FIT
   
next-gen of shoe sizing technology with AI, machine learning and recommendation algorithm. Simply scanning the foot with the Nike app, it measures the width of the foot down to the millimeter.

875—09/19 
RI—73781





05 Nike Rise 

the initial Nike Rise concept store is The first of its kind data driven retail experience powered by ‘Sport Pulse’, offering the hyper personalized assistant for shopping with nike app @ retail mode.


Read article here

662—11/21 
SED—08726





06 Nike live  

Nike Live blends sport with digital convenience for the community. Using data science and the Nike App, it offers an enhanced membership experience. Embark on your unique path with Nike.


read article here

972—04/20
RI—36547