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THE PURPOSE OF THIS PAGE IS TO SHOWCASE MY DESIGN AND TECHNICAL CAPABILITIES THROUGH SIDE PROJECTS. THEY ARE SCRAPPY AND MESSY.  





04–04–2022        (025)
Here is the new experimentation with a scanned body with MD in Marmoset.



11–17–2021       (024)
Growing up in Japan, manga and anime were the most exciting things in my childhood, it’s also had a big influence on my design decisions today. I wanted to create my interpretation of “AKIRA”.

11–14–2021        (023)
New robot design for my *only digital sneaker collection, S-100. Why not robot wears cool shoes in the virtual world? 


11–02–2021        (022)
This is a logo design exploration for my new digital product brand, Revelation Online. Stay tuned for more details.

10–24–2021        (021)
Technical design exploration in creating digital clothing with Marvelous Designer. 



I hope you enjoy my neverending ‘work in progress’ side projects. If you ever want to collaborate, pin me. Let’s do some amazing work together!




Archive ︎︎︎








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JUNICHI OTAKE IS A DESIGN AND CREATIVE DIRECTOR BASED IN PORTLAND, OR. HE’S CURRENTLY THE GLOBAL DESIGN DIRECTOR OF DIGITAL DESIGN AT NIKE.


2020 — NOW
NIKE / Global Design Director
(Digital Design)

I'm currently leading the world-class digital design team for horizontal initiatives in the digital eco-system, Nike App and Nike.com. Primarily focused on member home, content, strategy, and personalization initiative to develop the future vision of digital experience.

Selected Work



New Nike App updates with the personalization features and contextual brand stories to bring a tailored experience for the Nike members.






2019 — 2020
NIKE / Global Design Director
(Service & Exprience Design)

Senior creative leader for Nike Global Retail, developing the initial concept from research, strategy, design to prototype. Manages and partners large function teams internally as well as networking of global agencies to support and execute the future vision of Nike stores.


Selected Works



The initial concept of Nike Live Store brings sport to the local community, personal service, and convenience for members using data science.



New concept store Nike Rise, first of its kind store driven by Sport Pulse - real time data from city offers the most personalized shopping experience.





2018 — 2019  
NIKE / Global Design Director
(Retail Innovation)

Analytical developing of strategic design concepts based on consumer insight and market research. Manages visual identity and brand voice, communicated through digital & physical experiences. With focus on; store services, consumer journey, UX, apps, O2O, environment design, industrial design and prototyping.

Selected Work



Nike Fit, a new service innovation with digital technology that determin the best fit for Nike shoes with computer vision, data science, machine learning, AI, and recommendation algorithm.






︎
ARCHIVES


2014 — 2018
Huge Inc. / Design Director
(Studio)

Oversees creative team at Huge Studio, primarily focused on content creation, interactive experience in both physical and digital. Heavily involved in the operation, budget, time scoping, new hire, and disciplines. From early strategy and planning through to concept and execution of new business, product launches, motion trailers, UX, and retail design.



2012 — 2014
AKQA Inc. / Sr Art Director
(Creative)

2010 — 2012
SapientNitro / Art Director
(Creative)

2006 — 2010
OneMethod / Sr Designer
(Creative)




AWARDS
World Retail Awards
IAC Web Marketing Association
W3 Award Gold
Applied Arts, Interactive
Summit Creative Award Gold
W3 Awards Gold
W3 Awards Silver
W3 Awards Silver
W3 Awards Silver
W3 Awards Silver
W3 Awards Silver
W3 Awards Silver
Webby Awards
ADCC Merit Award Interactive
Webby Awards Sports
Applied Arts
Applied Arts
Digital Marketing Award
Mobius
Summit Creative Award



PATENTS
Design inventor of Nike Fit - Biometric sensors 



©
otake.junichi@gmail.com